2025 Pittsburgh Vintage Grand Prix Poster by Guy Allen Revealed with Featured Lotus Marque of the Year

January 14, 2025 – The Pittsburgh Vintage Grand Prix (PVGP) proudly presents Lotus as the 2025 Marque of the Year. Celebrating over seven decades of groundbreaking innovation, Lotus has inspired generations of passionate drivers and continues to redefine automotive excellence. Lotus ‘ legacy in Formula One is unmatched, with 79 worldwide championship race wins, seven constructor’s titles, and six World Drivers’ Championships. Colin Chapman’s revolutionary designs won races and transformed the sport, captivating fans and competitors alike.

Lotus of Pittsburgh will proudly sponsor the 2025 Lotus Marque celebration. This marks a significant return, as Lotus was the first marque the PVGP honored 40 years ago in 1985. Lotus enthusiasts and automotive fans can look forward to a thrilling lineup of events throughout the 43rd Grand Prix Race Week, July 11 – 20. Here is the Lotus-related activities schedule – registration opens on February 1.

Expect an exciting showcase of British racing legends on the racetrack, featuring iconic Lotus models such as the Seven, FJ18, 23, 51, and Elan. Lotus owners are encouraged to register their vehicles, participate in the festivities, or attend as enthusiastic spectators.

The Marque of the Year display will be on the Bob O’Connor Golf Course beside the British Car Show during the July 19-20 Race Weekend in Schenley Park. Registration covers the entire weekend, giving participants the unique opportunity to park their Lotus on the golf course in the middle of the International Car Show, offering a stunning view of the track.

PVGP Executive Director Dan DelBianco is thrilled to welcome Lotus to every aspect of this year’s event, sharing, ‘We’re excited to showcase a wide variety of Lotus cars on the track during both race weekends and anticipate seeing some rare and iconic Lotus models in the car shows and featured invitational displays.’ DelBianco also reflected on the inspiration behind the PVGP’s updated branding, saying, ‘When we introduced the new PVGP logo three years ago, we envisioned a Lotus 51, so we asked Guy Allen to incorporate that perspective of the open-wheel racer into the poster design—and he captured it beautifully.’

PVGP Creative Director Dan Holmes further enhanced this connection by updating the PVGP logo’s color scheme for this year to honor the legendary British Racing Green and Gold Leaf livery that Colin Chapman introduced in the 1960s for Lotus Racing.

“This promises to be a spectacular year,” DelBianco added, as the PVGP celebrates Lotus’ rich racing heritage and its enduring influence on motorsport. Posters will be available for purchase through this website in May and at all PVGP events. Full 2025 PVGP Calendar

Featured Artist: Guy Allen
Renowned international artist Guy Allen designed the poster. A lifelong automotive enthusiast, Guy’s passion was ignited by witnessing the thrilling 1983 RAC Rally, where Finland’s Hannu Mikkola raced the iconic Audi Quattro. Today, Guy is a full-time illustrator and regular Classic & Sports Car magazine contributor, with clients including Lotus, Porsche, Mazda, Audi, and The Petersen Museum. He also created PVGP’s celebrated BMW poster in 2018.

Guy was born in Manchester, United Kingdom, but grew up near the Silverstone race circuit, home of the British Grand Prix. Today, Guy lives in Kent but is not far from Goodwood, where he regularly attends its Festival of Speed, the annual hillclimb featuring historic race cars and drivers.

The poster features two Lotus race cars navigating Schenley Park: a green 1967 Lotus 51A driven by Scott Ryan, reminiscent of the open-wheel racer in the PVGP logo, and a 1971 Lotus Elan piloted by longtime PVGP racer Joe Mendel. A red Lotus Seven is shown cresting the hill with the spectators in the background. Look for all of these Lotus cars racing through the streets of Schenley Park July 19-20.

About the PVGP